So with Perth summer just officially finished and the long weekend ahead, we have to say that our thoughts (and lips!) haven't strayed far from rosé. So we thought it might be a good time to take a little look at the rise and rise of rosé around the world.
Apparently the earliest wine, made in what is now France, by the Phoceans (sea-faring traders from Turkey) in around 600BC would have been a pale blush coloured wine. This is because the production methods were pretty basic: harvest, crush and then ferment the juice. The whole concept of skin contact and deep red wines came much later.
Rosé is most synonymous with Provence (considering they have been producing it for over 2000 years, this seems fair) and it's this refined Provencal dry style that’s been getting more and more popular in Australia in the past few years (according to wine buff Max Allen, imported Provencal rosé sales grew by more than 120% in Australia in 2017!) And more local Australian wine makers are being inspired by this aromatic and refreshing style, which can work with so many different flavours and meals. Spicy Thai food? Provencal-style rosé works. Fish and chips? Rosé. Indian? You guessed it: rosé!
There's also a strong celebrity and pop culture factor associated with rosé wine. In the US, the divorce hasn't stopped Brangelina producing super-successful rosé wine under the Chateau Miraval label. Francis Ford Coppola's Napa Valley vinyard makes a rosé called Sofia, named after his equally famous director-and-producer daughter.
Rosés Insta-friendly hues, reasonable price-point, and the fact that you can throw a few ice cubes in there without being frowned upon have made it a top choice amongst millenials. @YesWayRose, an Instagram account that started as a fan-page for the drink, now has over 45k followers and has transitioned from a place to share rosé jokes to a wine-and-lifestyle brand where you can buy millennial pink tote bags, clothing and candles, as well as their own Summer Water wine.
Apparently it's not just for girls either, with US brand Charles and Charles producing rock'n'roll looking rosé and every case stickered "Yes, you can drink rosé and still be a badass".
So just to wrap up, this quote by fictional author Babe Walker made us giggle:
“I know this may sound crazy, but I truly feel like rosé is makeup for my soul.”
You can buy our current favourite McClaren Vale rosé in our summer days gift, or get it touch to curate a bespoke gift for a rosé lover in your life.
Love Kate and Sarah